Park Here is the environmental reminder to gather your stress and park it before entering your destination.  It also promotes feeling however you feel: entitlement to and ownership of your feelings. Or your identity as well. The medium (parking lots/facilities) predicates on America's crumbling infrastructure. By redressing parking lots/facilities, focus shifts toward the worsening condition of such infrastructure.

10/17/22 – 10/27/22

Research proved parking as an aesthetically unpleasing dread: it remains relatively unchanged from the 1930s. So, how to improve the aesthetic value while maintaining the innate functionalism?

10/31/22

Photos captured for use in mock-ups.

11/1/22

Rough environmental graphics and mock-ups.

11/3/22

Photos captured for use in mock-ups.

11/4/22 – 11/8/22

11/10/22

This was the "eureka" moment wherein the identity formed. It resulted from a mental breakdown, as most creative processes involve. The final identity pairs a combination of sans serif and serif type with Memphis-style backgrounds: the latter provides fun flavor. The resulting identity forms a parking space wherein the emotion/identity centrally parks itself. However, it can also form the bumper of a vehicle. Overall, the identity proves highly versatile and adaptable.

11/11/22

Photos captured for use in mock-ups.

11/11/22 – 11/14/22

11/14/22

11/15/22 – 11/17/22