Branded Communication
Studio I
11/7/21 – 11/17/21
11/7/21 – 11/17/21
A lookbook and social media campaign celebrating the tenth anniversary of GOLF WANG and their Winter 2021 collection.
Research
11/7/21 – 11/9/21
GOLF WANG is a fashion brand established in 2011 by Tyler, the Creator. Much like his music, it is a creative outlet for personal expression. In its entirety, GOLF WANG is essentially Tyler, the Creator: it has shifted alongside him. As such, it started out with geeky, absurdist, and edgy releases alongside his (former) music collective Odd Future. And following their breakup, GOLF WANG matured alongside Tyler, the Creator: out with the disco cats and in with the Converse. However, despite the change, the core of GOLF WANG has always remained the same: Tyler, the Creator. GOLF WANG, although comprised of a team, is entirely Tyler's vision and direction—even down to the background colors of the photography. GOLF WANG is fashion made by Tyler, the Creator and for Tyler, the Creator: he markets it for the art, aesthetic, and appeal of it.
GOLF WANG is a fashion brand established in 2011 by Tyler, the Creator. Much like his music, it is a creative outlet for personal expression. In its entirety, GOLF WANG is essentially Tyler, the Creator: it has shifted alongside him. As such, it started out with geeky, absurdist, and edgy releases alongside his (former) music collective Odd Future. And following their breakup, GOLF WANG matured alongside Tyler, the Creator: out with the disco cats and in with the Converse. However, despite the change, the core of GOLF WANG has always remained the same: Tyler, the Creator. GOLF WANG, although comprised of a team, is entirely Tyler's vision and direction—even down to the background colors of the photography. GOLF WANG is fashion made by Tyler, the Creator and for Tyler, the Creator: he markets it for the art, aesthetic, and appeal of it.
Rough
11/10/21 – 11/12/21
Cover: first seen and last forgotten.
Cover: first seen and last forgotten.
Refine
11/13/21 – 11/14/21
Cover: first seen and last forgotten.
Cover: first seen and last forgotten.
Final
11/17/21
Lookbook
Lookbook
Final
11/17/21
Social media
Social media
