Ideal Experience of Parking Lots
Methods of Contextual Research
1/18/23 – 3/15/23
The Ideal Experience of Parking Lots is just that: the framework for the ideal experience of parking, as it relates to parking lots. This is a research project adhering to LEXTANT® methodology.
Consent Form
1/18/23

All 33 participants in the course of research signed the following consent form:


Independent Observation Exercise
1/19/23

Research began independently, with each of our four group members tasked with observing a parking lot or garage for one hour. My vantage point is pictured below: the back of a white van. Watching people from the back of a white van in a dimly lit area for an hour is totally inconspicuous. It is, however, where I found myself.


Interview
1/20/23 – 2/6/23

We interviewed 12 participants over the course of two weeks. We interviewed these 12 participants based on the following screener and discussion guide we developed:



Icon


2/10/23


We developed an icon to use in the course of our research: an illegally parked car with a boot. It's styled upon SCAD's mascot: Art T. Bee.


Cultural Probe
1/25/23 – 2/20/23

Our second method of data collection was a cultural probe: a social experiment of sorts. We conducted ours on February 12th, 2023 in Forsyth Park, Savannah, Georgia. We asked 11 participants to take 1 of 6 model cars and park it; participants were asked a series of 7 questions based upon their process and choice of spot.











Experience/Sensory Cue Kits





Affinitization
2/13/23 – 2/20/23

Our third method of data collection was a experience and sensory cue kit: a drag-and-match kind of activity. We asked 10 participants to drag a curation of text and images into a set number of categories as they saw fit. We then asked each participant to explain their text(s) and image(s) for the given category.

2/27/23

Our group affinitized 2032 data points into 10 key insights that we used to develop our framework(s). It was as chaotic as it looks.



Client Magazine
3/6/23 – 3/15/23

The magazine for a hypothetical client to use for finding a design solution for the ideal experience of parking lots.


Cultural Probe Photoshoot
3/19/23

For posterity.







© 2025 JONATHAN WHITE
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